Blog

A class above the rest of the ultra-luxury car segment, the new Rolls-Royce Phantom (Phantom Series II) is like a thoughtfully constructed mixed drink. It's two parts old-fashioned design, one part modern aesthetic, a dash of superfluous yet useful tech and a twist of lime, shaken and poured—neat, of course—into one sexy, bespoke tumbler. It's.. as perfect as super luxury cars get.

How, then, does a pseudo-ultra-luxury car like the Mercedes-Maybach compete against one of the best luxury 4-doors on Earth? It's an impressive high-end vehicle, to be sure, but is it really ultra-luxurious…

Did you catch London Craft Week? Rolls-Royce didn't miss it. All throughout the 2022 LCW, Rolls-Royce displayed their remarkable collection of Bespoke products, each of which was inspired by the unique Phantom Rose. (Bred exclusively for Rolls-Royce, this flower only blooms in one location on Earth: The Rolls-Royce HQ in Goodwood, West Sussex.)

We’ve seen the writing on the walls. Rolls-Royce, one of the best luxury car brands on Earth, has been hinting at the future for months now. First, the announcement of the futuristic concept car 102EX in 2011, followed by the electric 103EX in 2016. Then they gave us a sneak peek at the incredibly snazzy yet infuriatingly mysterious battery-electric vehicle (BEV), the 2024 Rolls-Royce Spectre. By the end of last year, they hit the world with a bomb of a press release in which they lay bare their plans for full line-up electrification by the conclusion of the decade…

He who says the perfect luxury SUV doesn’t exist, has clearly never driven nor even seen a Rolls-Royce Cullinan up close. Well, I had the absolute pleasure of taking the newest, sweetest, entirely bespoken 2021 Cullinan out for a joyride down the Keys. And let me tell you something: I’ve never opted to skip the bikini-clad beaches of Morada Bay in favor of just one more pass over Seven Mile Bridge – until last week. One more pass turned into two, then three. Before I knew it, I hit the tip of Key Largo and started watching the orange…

As we detailed in our recent blog introducing the outrageously opulent 2021 Phantom, there is a multitude of reasons why the crème de la crème of South Florida’s social, entrepreneurial, and celebrity pantheon embrace the Phantom’s glorious and iconic Pantheon front grille as the emblem of deluxe chauffeured motoring.

With the extraordinary 2021 Rolls-Royce Ghost vying in the Luxury Car category, did any of its rivals have – dare we say it – a ghost of a chance?

Having already redefined “super-luxury car,” what more can the Rolls-Royce Phantom accomplish? As it turns out, there’s plenty more juice left to be squeezed.

For all intents and purposes, the new Rolls-Royce Phantom is a classic status symbol turned up to a modern 11. While other ultra-luxury sedans have that certain je ne sais quoi to them, there’s no mystery as to what makes the Phantom tick. From the tip of its majestic Spirit of Ecstasy hood emblem to the very last millimeter of its sloping trunk (or “boot,” as they say across the pond), the 2021 Phantom…